their own side project, their own little hunches, actually to use language that i used in my book. the only real responsibility is to report to the supervisor every month or so other 20% time project is going and if they have switched over to another project. that 20% of time because it is open ended and evolves the unique compassion that employee, it allows the company to have fresh ideas all the time. and anytime they can stop the 20% of time. google news, parts of gmail, social networking, part of their advertising engine, it started as 20% time experiments. it is allowing employees what their hobbies be part of their job. a lot of the people that i profile in turn eight, people like priestley, or looking back on the book like "the ghost map" come all these people come one of the defining characteristics is that they have a lot of hobbies. when you think about ben franklin, he had an insane number of hobbies. a lot of great things can happen when you're just by yourself. it reminds you of some connection and a new angle perhaps on the problem with this network. and that smart co